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BEIJING (XFN ASIA) - Morgan Stanley improved Sohu.com Inc. ‘ predominance ‘ of China ‘ of equalweight ‘ on income from advertising prospects standing Olympics in connection and the on-line play platform of the company. The broker activity said Tian long Ba-le (TLBB), which in the upper 10 most popular on-line-played into China with a simultaneous maximum number of the user 400,000 its release in May arranged there ‘ we estimated on-line-played can 13 pct from in a research note that Sohu self-developed a new growth machine with its first play 3D established, sales and 15 pct from profits 2007 and 2008 to contribute, ‘ Morgan Stanley (nyse: Ms -

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People ) said. The broker activity noticed also that Sohus develops announcing a strong Momentum standing olympic in connection, like nearly 60 pct the olympic promoters, those their advertising budget with 80 pct the annual increase of the average expenditure for 2007 to be confirmed ‘ olympic promoter status can Sohu profit help a larger portion of the olympic-loaded announcing dollar, which is compared with its resembling, ‘ said it. Sohu marked that 35 pct growth, if he announced sales this year, which is compared with 30-35 pct by rivaling Sina. Sohus income and incomes of the second quarter exceeded the guidance of the company and Morgan Stanleys the estimations, the noticed broker activity. It noticed also the fact that the trimester guidance of the company with the sales is strong, which in sequence up 15-21 pct and pct 32-38 year up year is seen. But Morgan Stanley said that it is concerned by a downward tendency in operating profit breakdowns and in underperforming search sales. At the end of on Nasdaq, Sohu.com (Nasdaq act yesterday: SOHU -

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People ) down 1,05 were usd or 3,09 pct with 32.94 usd. (1 usd = 7,56 yuan) joshua.lipes@xfn.com xfnjps/xfnrc

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